 | | If you?re planning on raising money for your business at any point in 2013, DO IT NOW. There's a growing buzz amongst entrepreneurs and VCs about "The Series A Crunch". The fundraising climate in 2013 will be brutal, so take your shot before it gets really ugly. (TIP: if you?re in the market to fundraise you should be reading VC Mark Suster's blog on the subject). You won't go out of business because you're not tweeting or posting on Instagram multiple times an hour. Social media is a great platform to engage current customers, but has not proven itself (other than paid channels) to sustainably drive new customers. Just make sure you have a kick-ass Yelp profile, monitor and respond to what people say about you on Twitter, post something interesting once a day on Linkedin or Facebook, and stop stressing about missing out on monetizing the social media masses. Click here to finish the article >> |
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