 Source: Boston Consulting Group | | Online marketing spending has increased nationwide, but a compelling survey reveals that small businesses are still failing to take advantage of internet ad opportunities. Small businesses spend 5 times less on online advertising than the average percentage of advertising dollars spent in online ads, on both a national and local level. Meanwhile, larger companies are taking the lead in localizing their internet ads, both online and through mobile devices, and in the process are capturing the much-desired local customers that small businesses desire. Learn how small businesses are falling behind, and how you can change your online advertising game… Read the article now >> |
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